Home Business BuzzFeed announces plans to go public via SPAC

BuzzFeed announces plans to go public via SPAC

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Jonah Peretti, Founder and CEO, Buzzfeed, speaks at the Wall Street Journal Digital Conference in Laguna Beach, California, U.S., October 18, 2017.

Lucy Nicholson | Reuters

BuzzFeed, a 15-year-old digital media company, announced Thursday it plans to go public via a merger with a publicly traded special purpose acquisition company. 

The company, merging with 890 Fifth Avenue Partners, is targeting a $1.5 billion valuation.

BuzzFeed also plans to acquire Complex Networks, a digital publisher that specializes in streetwear, music and culture. BuzzFeed in November acquired news site HuffPost from Verizon Media for an undisclosed amount.

SPAC deals have become an increasingly popular route to go public over this past year. Several digital publishers, including Bustle Digital Group, Vox Media and Vice Media, had held talks about a market debut via a SPAC, CNBC previously reported.

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