The golf business is seeing a surge in demand through the pandemic, with PGA Tour Superstore reporting a 55% enhance in total year-to-date gross sales in contrast with 2019.
Demand is so excessive that suppliers are struggling to maintain up, Dick Sullivan, CEO of PGA Tour Superstore, stated on CNBC’s “The Change” on Friday.
“We’re listening to that factories are buying further factories abroad to maintain up with this unimaginable demand,” Sullivan stated.
“The demand has been unprecedented,” he stated — and sudden.
“There isn’t any factories wherever around the globe that predicted this sort of development,” Sullivan stated.
“In loads of instances the assumptions have been that after we have been vaccinated, as soon as individuals have been ready to return inside, that much less individuals can be outdoors, and we’re not seeing that,” he stated. “We’re persevering with to see individuals need to be outdoors.”
PGA Tour Superstore can be going through the identical supply-chain challenges as others within the retail business, with congested ports, container shortages and Covid-19 outbreaks slowing shipments.
“We’re not resistant to what we’re seeing in all places throughout all industries, however we’re working with all our suppliers, and, you already know, what could have been just some days of lead time sadly is popping into weeks,” Sullivan stated. “However I used to be in California this week working with suppliers to see how we will speed up the lead occasions to verify we fulfill this demand.”