James Harden #13 of the Brooklyn Nets handles the ball towards the Boston Celtics in Sport One of many First Spherical of the 2021 NBA Playoffs at Barclays Heart at Barclays Heart on Could 22, 2021 in New York Metropolis.
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NBA celebrity James Harden is a brand new investor in luxurious retailer Saks, the events introduced on Monday.
Harden bought a minority stake and can turn out to be a member of the Saks’ board, the place he’ll advise on rising “high-potential shopper manufacturers” and assist increase its e-commerce platform, in keeping with the announcement. Phrases of Harden’s funding weren’t made accessible.
“I’m honored to affix the Saks board and to be part of an organization that’s paving the way forward for luxurious retail,” Harden mentioned in an announcement. “That is an thrilling alternative for me to mix two of my private passions – a love of vogue and teaming up with manufacturers which have the potential to steer whereas making an impression on the communities they serve.”
Harden, a star on the Brooklyn Nets, is likely one of the extra modern gamers within the NBA and has garnered a following among the many league’s youthful followers by way of social media partnerships. Harden, 31, is in good place to leverage his cultural affect, title, picture and likeness to drive new enterprise to Saks and assist launch clothes manufacturers.
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Harden has beforehand made investments in beverage firm BodyArmor, private hygiene firm Artwork of Sport, and Main League Soccer’s and the Nationwide Girls’s Soccer League’s Houston franchises.
“As we work to construct this new board, James is a vital and precious addition,” Saks’ chairman Richard Baker mentioned in an announcement. “With expertise in rising companies and as somebody who values self-expression by means of vogue, I’m assured that he’ll carry a definite standpoint that may assist us higher ship for our clients.”
In six video games within the 2021 postseason, Harden is averaging 23.2 factors and eight.8 assists. He suffered a hamstring harm in Sport 1 of the present playoff spherical towards the Milwaukee Bucks. The Nets-Bucks collection is tied 2-2 with Sport 5 on Tuesday.