How cinemas are going beyond studio marketing to lure moviegoers back
A Regal Cinemas movie theater stands at night on 42nd Street in New York, U.S., on Tuesday, Oct. 6, 2020. Amir Hamja | Bloomberg | Getty Images “If you build it, they will come.” Universal’s president of domestic theatrical distribution borrowed the iconic line from “Field of Dreams” during the studios slate presentation at CinemaCon on Wednesday to describe how …